Advertising today by Frank Jefkins

Cover of: Advertising today | Frank Jefkins

Published by Intertext in London .

Written in English

Read online


  • Advertising.

Edition Notes

Book details

Statement(by) Frank Jefkins ; with a foreword by David Dutton.
LC ClassificationsHF5823
The Physical Object
Paginationxiv,442p. :
Number of Pages442
ID Numbers
Open LibraryOL15107464M
ISBN 100700201874

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He is the author of the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of BusinessWeek s Best Innovation and Design Books of the Year. Berger has appeared on NBC s Today, ABC s World News, CNN, and NPR s All Things Considered.

He lives with his wife, Laura E. Kelly, in Westchester, New York/5(5). The bulk of the book is comprised from large and high–quality reproductions of printed ad campaigns and video stills. Perhaps revealing my prejudice towards advertising I flipped through this one without reading much except the Entry on Oliviero Toscani in Advertising Today 4/5.

Get this from a library. Advertising today. [Warren Berger] -- Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has. Starting with a strong foundation and using proven advertising methods will help you get ahead of the competition.

Whether you need to brush up on your advertising skills or you are starting from scratch, there is a book about advertising that can help. Take a look below to find the best advertising books to read today.

Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the s to the appropriation of cinematic production techniques and special effects in the s, to the influence of the Internet in the s.

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This is an ex-library book and may have the usual library/used-book markings book has soft covers. In fair condition, suitable as a study copy. Comic book advertisements are a common feature in American comic books mainly from the s onwards.

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